4.2x ▲
Avg. return on spend
Done-for-you revenue systems
We don't just send traffic. We build the system that turns it into booked revenue.
Northbound builds lead-generation systems for global brands — capturing, qualifying, and routing leads straight into your CRM and your sales team's calendar. You get pipeline, not just clicks.
<5min
Speed to first contact
100%
Leads into your CRM
11mo
Avg. client retention
Built for global brands
SaaS
Coaches & consultants
Home services
Real estate
Med spas & clinics
B2B
E-commerce
The flagship — Growth Systems
The Lead Engine: from first click to your sales team, on autopilot.
One connected system that captures demand, qualifies it, and hands your reps only the leads worth calling — logged straight into the CRM you already use.
01 Traffic
Demand in
Ads, SEO & outreach drive the right people in.
→
02 Landing
High-converting page
A page built to turn visitors into enquiries.
→
03 Qualify
Lead qualification
Forms, quizzes or AI filter out the time-wasters.
→
04 CRM
Into your CRM
Synced to HubSpot, Zoho, Pipedrive — whatever you run.
→
05 Sales
Booked with sales
Routed to a rep with instant alerts & follow-up.
Everything we do
Systems first. Backed by the services that feed them.
Start with a revenue system, or pick the individual services that get you there. Every engagement is scoped to your goals on a quick call.
Flagship
01 / Systems
Growth Systems
Done-for-you lead engines that capture, qualify, and route leads into your CRM and sales team — with automation that follows up so nothing slips.
Explore system →
02 / Demand
Lead Generation
We run the channels that produce qualified leads — paid, search, and outreach — feeding a steady flow into your pipeline.
Explore service →
03 / Convert
Websites & Landing Pages
Conversion-built sites and landing pages — fast, mobile-perfect, and wired with tracking from day one.
Explore service →
04 / Paid media
Paid Social & Meta Ads
Full-funnel campaigns on Meta, Google, and TikTok built to acquire customers at a profit, not just clicks.
Explore service →
05 / Search
SEO & GEO
Rank on Google and get cited by AI engines like ChatGPT and Perplexity — the search of tomorrow.
Explore service →
06 / Organic
Social Media Management
Content, grid planning, and community that build trust between every ad and offer they see.
Explore service →
07 / Data
Analytics & Tracking
GA4, GTM, and server-side tracking set up properly — so every dollar is attributed to a result.
Explore service →
08 / Creative
Brand & Creative
Positioning, identity, and the ad creative that makes the rest of the funnel actually convert.
Explore service →Why Northbound
A senior team, on the other side of the world, at a fraction of the cost.
⚙
We build the machine
Most agencies hand you leads in a spreadsheet. We build the system that captures, qualifies, and follows up automatically.
⌁
Plugs into your CRM
No rip-and-replace. We work inside HubSpot, Zoho, Pipedrive, Salesforce — whatever your sales team already uses.
∿
Profit, not vanity metrics
We optimise to revenue, CAC, and booked calls — the numbers your CFO cares about, not impressions.
$
Western quality, smarter rates
Strategists trained on global brands without a London or New York invoice. The savings stay in your budget.
◷
Built around your timezone
We overlap with US, UK, and Gulf working hours — and ship while you sleep.
→
Start small, scale fast
Begin with one system or service. As the numbers prove out, expand. No long lock-ins to get going.
By the numbers
4.2x
Average ROAS
−38%
Avg. drop in CAC
3x
More qualified calls
<5min
Speed to first contact
What clients say
"Within 60 days we had a system booking qualified calls on autopilot. Our reps finally stopped chasing dead leads."
— Founder, B2B services company (US)
Let's talk numbers
Tell us your goals. We'll map the system that gets you there.
A 30-minute call where we map your funnel, spot the leaks, and tell you honestly whether we can help.
Growth Systems
Done-for-you revenue infrastructure. We build the system that captures demand, qualifies it, and delivers sales-ready leads straight into your CRM — then automates the follow-up so nothing falls through.
Custom-built & scoped to your business
The Lead Engine
How a lead becomes booked revenue.
Every stage is built, connected, and monitored by us — and it lives inside the CRM your sales team already works in.
01 Traffic
Demand in
Paid, SEO & outreach drive qualified visitors.
→
02 Landing
Converting page
A page engineered to turn clicks into enquiries.
→
03 Qualify
Qualification
Forms, quizzes or AI score and filter every lead.
→
04 CRM
Into your CRM
Logged & tagged in your existing CRM automatically.
→
05 Sales
Booked & followed up
Routed to a rep, with instant alerts & automated nurture.
What we can build
Systems that do the work your team shouldn't.
Core
Lead Engine
The full path — traffic → landing page → qualification → CRM → sales handoff — built and connected end to end.
AI
AI Qualification & Booking
An AI agent or quiz qualifies leads and books only the ready ones onto your reps' calendars.
Automation
Speed-to-Lead
Instant SMS/email the second a lead arrives — responding in under 5 minutes massively lifts close rates.
Revenue
Database Reactivation
We re-engage the dead leads already sitting in your CRM and turn them into booked appointments — no ad spend.
Trust
Review & Reputation Engine
Automated review requests that turn happy customers into public proof and more inbound leads.
Visibility
Live Revenue Dashboard
Spend → leads → booked calls → closed revenue, in one real-time view your whole team can see.
How we build it
Live in weeks, not months.
Map & audit
We map your buyer journey, audit your current setup, and define what a qualified lead actually means for you.
Design the system
We design the full flow — pages, qualification logic, routing rules, and automated follow-up sequences.
Build & integrate
We build it and connect it into your existing CRM and tools, so your sales team's workflow doesn't change.
Launch & optimise
We turn on traffic, watch the numbers, and tune the system continuously to lower cost per booked call.
Plugs into your stack
We work inside the CRM you already use.
No forcing your team onto new software. We integrate the system into your current CRM and tools — your reps keep working exactly where they do today.
CRM
HubSpot, Zoho, Pipedrive, Salesforce
Calendars
Calendly, Cal.com, Google
Messaging
Email, SMS, WhatsApp
Automation
Zapier, Make, native APIs
Want to see the system mapped for your business?
On a free call we'll sketch the exact lead engine we'd build for you — and what it could be worth.
Lead Generation
A predictable flow of qualified leads into your pipeline. We run the channels that generate demand — paid, search, and outreach — and feed them straight into your sales process.
Retainer, per-lead & hybrid models
What's included
Demand generation, end to end.
- Offer & audience strategy
- Paid lead campaigns (Meta, Google, LinkedIn)
- Lead magnets & landing pages
- Cold email & LinkedIn outreach (B2B)
- Lead scoring & qualification
- Direct CRM delivery
- Cost-per-qualified-lead reporting
How we charge
Pick the model that fits.
Retainer
Fixed monthly fee + ad spend
Per lead
Pay per qualified lead delivered
Hybrid
Lower retainer + per-lead bonus
Per appointment
Pay per booked sales call
Works best paired with a Growth System so every lead is captured, qualified, and followed up automatically.
How many leads do you need a month?
Tell us your target and we'll model the spend and channels to hit it.
Websites & Landing Pages
The conversion layer of your system. We design and build fast, mobile-perfect websites and landing pages engineered to turn visitors into leads — with tracking wired in from day one.
Landing pages, funnels & full builds
What's included
Built to convert, not just to look good.
- Conversion-focused design & copy
- Fast, mobile-first build
- Lead forms & CRM integration
- A/B testing setup
- Analytics & tracking baked in
- SEO-ready structure
- Ongoing optimisation (optional)
What we build
From a single page to a full site.
Landing pages
For ads & campaigns
Funnels
Multi-step lead capture
Websites
Full marketing sites
E-commerce
Shopify & storefronts
Is your site losing you leads?
We'll do a free conversion review and show you exactly where visitors drop off.
Paid Social & Meta Ads
We build paid campaigns on Meta, Google, and TikTok that acquire customers at a profit — with creative testing, audience strategy, and daily optimisation handled for you.
Full-funnel campaigns · managed spend
What's included
A complete paid acquisition engine.
- Account audit, structure & pixel/CAPI setup
- Full-funnel campaign strategy (cold → retargeting)
- Audience research & testing
- Ongoing creative testing & iteration
- Daily bid, budget & placement optimisation
- Weekly performance reporting
- Landing page & conversion recommendations
How we run it
From audit to scale in four moves.
Audit & foundation
We review your account, fix tracking, and define the profitable unit economics we're aiming for.
Test & learn
We launch structured creative and audience tests to find what converts before scaling spend.
Scale winners
Budget flows to the angles and audiences that hit target CAC. Losers are cut fast.
Optimise & report
Daily management plus a weekly report tying every dollar spent to revenue earned.
Want a free account audit?
Send us access and we'll show you where you're leaving money on the table — no obligation.
SEO & Generative Engine Optimization
Rank where your customers search today — and where they'll search tomorrow. We optimise for Google and for AI answer engines like ChatGPT, Perplexity, and Gemini.
Rank on Google & in AI answers
Traditional SEO
Win the Google results that drive revenue.
- Technical SEO audit & fixes
- Keyword & intent research
- On-page optimisation
- Content strategy & briefs
- Link building & digital PR
- Local SEO & Google Business Profile
GEO — the new frontier
Get cited when AI answers the question.
- AI answer-engine visibility audit
- Content structured for LLM citation
- Entity & schema optimisation
- Brand presence in ChatGPT, Perplexity & Gemini
- Tracking share-of-voice in AI answers
- Future-proofing as search shifts to AI
Are you visible when AI answers?
We'll run a free check of how often your brand shows up in ChatGPT and Perplexity answers.
Analytics & Conversion Tracking
Most brands make decisions on broken data. We set up GA4, Google Tag Manager, and server-side tracking properly — so every marketing dollar is attributed to a real result.
One-time setup & ongoing options
What's included
A measurement foundation you can trust.
- GA4 setup & configuration
- Google Tag Manager implementation
- Conversion & event tracking
- Meta CAPI & server-side tracking
- Cross-domain & e-commerce tracking
- Custom dashboards (Looker Studio)
- Consent mode & privacy compliance
Why it matters
You can't optimise what you can't measure.
When tracking is broken, ad platforms optimise toward the wrong people, reports lie, and budget gets wasted on channels that look good but don't sell.
With iOS privacy changes and the death of third-party cookies, server-side tracking isn't optional anymore — it's the difference between data you can act on and guesswork.
We make the invisible visible, then keep it accurate as platforms change the rules.
Not sure your data is clean?
We'll run a free tracking health check and flag exactly what's broken.
Brand & Creative
Performance dies without a brand worth buying and creative worth stopping for. We build the positioning, identity, and ad creative that make every other channel work harder.
Project-based engagements
Brand strategy
Be the obvious choice, not a cheaper one.
- Positioning & messaging
- Audience & competitor research
- Brand voice & tone guidelines
- Value proposition & offer design
- Naming & tagline (where needed)
Creative production
Creative built to convert, not just look good.
- Visual identity & logo systems
- Ad creative (static & video)
- UGC-style content production
- Landing page design
- Pitch decks & brand collateral
Got a brand that's holding you back?
Book a call and we'll give you an honest read on what's working and what's costing you sales.
About Northbound
We build the revenue systems behind brands you'll never know we touched.
Northbound is a revenue-systems studio built on a simple idea: marketing should be measured by money, not impressions. We design and run the systems that turn traffic into booked sales for growing brands worldwide — and let the results do the talking.
Our story
Started by marketers, not salespeople.
Northbound grew out of years spent running paid media, content, and analytics — watching good brands waste money on agencies that handed over leads and called it a day.
So we built something different: not just campaigns, but the system around them — capture, qualification, CRM, and follow-up — so every lead we generate has the best possible chance of becoming revenue.
Operating from India lets us put exceptional talent on every account at rates that leave more money in your budget — where it belongs.
The India advantage
Why working with us just makes sense.
- Senior strategists for the cost of a junior hire in your market
- Fluent, daily English communication across calls, Slack, and docs
- One of the world's deepest pools of digital marketing talent
- Timezone overlap with US evenings, UK afternoons, and Gulf working hours
- Work ships overnight — you review progress every morning
How we work
Four principles we don't bend on.
01
Revenue over vanity
If a metric doesn't connect to money, it doesn't lead the report. We optimise to the bottom line.
02
Radical transparency
You see the same dashboards we do. No black boxes, no inflated numbers, no surprises at renewal.
03
Senior hands only
The person who pitches you is the person who runs your account. No bait-and-switch to juniors.
04
Earn the next month
Flexible terms mean we keep you because the work is good — not because a contract traps you.
Ready to see what we'd do for you?
Book a free strategy call. We'll review your current marketing and tell you exactly where the opportunity is.
Services
Everything you need to turn traffic into revenue.
Start with a Growth System, or pick the individual services that build toward one. We scope every engagement to your goals on a quick call.
Flagship01 / Systems
Growth Systems
Done-for-you lead engines: capture, qualify, route to CRM & sales, with automated follow-up.
Explore →02 / Demand
Lead Generation
Paid, search & outreach that produce a predictable flow of qualified leads.
Explore →03 / Convert
Websites & Landing Pages
Conversion-built sites and landing pages with tracking wired in from day one.
Explore →04 / Paid media
Paid Social & Meta Ads
Full-funnel paid campaigns engineered for profitable customer acquisition.
Explore →05 / Search
SEO & GEO
Win on Google today and on AI answer engines tomorrow.
Explore →06 / Organic
Social Media Management
Strategy, content, grid planning, and community across your channels.
Explore →07 / Data
Analytics & Tracking
GA4, GTM, and server-side tracking so you know what's working.
Explore →08 / Creative
Brand & Creative
Positioning, identity, and conversion-focused ad creative.
Explore →Not sure where to start?
Tell us your goals on a quick call and we'll recommend the shortest path to them — even if that's not the most expensive one.
Get in touch
Let's talk about your growth.
Book a free 30-minute strategy call, or send us a note. We'll review your marketing and tell you honestly where the opportunity is.
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Book
A 30-min strategy callFree · no obligation
Hours
Overlap with US, UK & GulfWe ship while you sleep
Based in
India · serving global brandsRemote-first studio
Social Media Management
A consistent, on-brand presence across Instagram, Facebook, LinkedIn, and TikTok — content, grid planning, scheduling, and community handled end to end.
Always-on content & communityYour whole organic presence, managed.
Where your audience already is.
Let's plan your next 30 days of content.
Book a call and we'll bring a sample content calendar built for your brand.